Logo & Brand Identity

Client

Lively

Role

Designer

Description

Lively was a self‑initiated branding project for a women’s athleisure brand built around ease, comfort, and intention. I wanted to create something that felt grounded but still had movement like the brand itself was taking a deep breath. I started with a simple logo that balances softness and strength, then built a colour palette from warm neutrals and muted earth tones to keep things feeling natural and wearable. The typography is modern and minimal, with enough personality to feel inviting but not too polished.

This was one of those projects where the vibe came together through the details like subtle texture, clean product mockups, and thoughtful layout choices. I imagined how it would look across tags, packaging, and online, making sure everything felt cohesive and real.

It’s a concept brand, but it’s one I’d genuinely wear.

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