Ciao Down
Art Director & Designer
Ciao Down (a play on "chow down") is a youthful, community-driven pizza brand I developed to capture the warmth of gathering around good food. The branding balances modern, downtown energy with nods to classic Italian tradition, creating a visual identity that feels both fresh and familiar. I designed the identity to emphasize inclusivity and connection with bold typography, a vibrant colour palette, and friendly brand voice that invites everyone to “pull up a chair.”
This project demonstrates my ability to build a cohesive brand from the ground up, crafting not only a visual language but also a personality and story that resonates with its community.
