Digital and print marketing

Client

YMCA GTA

Role

Designer

Description

As the lead designer in many YMCA projects of Greater Toronto, I designed a suite of digital and print campaign assets supporting both membership acquisition and charitable giving initiatives, including Giving Tuesday. The work spans promotional emails, donation appeals, and offer-driven layouts, all unified by the YMCA’s brand system and community-first mission.The creative approach focused on storytelling, pairing authentic photography with clear, emotionally resonant messaging to highlight impact, inclusivity, and access. Strong visual hierarchy, bold calls-to-action, and modular layouts were used to guide users through key messages.