Description

As the lead designer in many YMCA projects of Greater Toronto, I designed a suite of digital and print campaign assets supporting both membership acquisition and charitable giving initiatives, including Giving Tuesday. The work spans promotional emails, donation appeals, and offer-driven layouts, all unified by the YMCA’s brand system and community-first mission.The creative approach focused on storytelling, pairing authentic photography with clear, emotionally resonant messaging to highlight impact, inclusivity, and access.

These projects began with existing YMCA brand guidelines, campaign messaging, and strict accessibility requirements. The challenge was creating assets that felt energetic and clear, while copy and visuals remained balanced.