Mastermind Toys
Art Director & Graphic Designer
This project was inspired by the way society often underestimates children with autism. The campaign challenges the harmful stereotype that children with autism lack intelligence or independence. Instead of focusing on what they can't do, it highlights what they can do, celebrating their individual talents and interests. Each visual pairs a child with a toy that reflects a personal strength or passion, shifting the narrative toward inclusion, empowerment, and possibility. The goal is to invite viewers to see autism not as a deficit, but as a different, and equally valuable way of experiencing the world.
To add a personal touch I chose the message to be the first-person point of view as hand-written messages (my own handwriting) from the child's perspective.